As a nutritional therapist, Ollie knows the power of natural nutrients—so he started adding key vitamins and nutrients into his Jack Russell Teds’ food daily. Seeing the benefits, friends and family, wanted the same for their dogs, including his sister Becky, who wanted to support her new pup Yogi’s spine and joints from as early as possible. As demand for this special formula grew, Ollie worked with a vet expert to perfect and approve the recipe, ensuring it offered head to tail benefits. It became clear—every dog deserves to live their best life, and so Doggy Vits was born.