As a nutritional therapist, Ollie knew the power of natural nutrients—so he started adding key vitamins, minerals, probiotics, superfoods, and collagen to his Jack Russell, Teds’ food. Seeing the benefits, friends and family, including his sister Becky, wanted the same for their dogs. With Yogi, her dachshund, prone to spinal issues, Becky aimed to support his joints early. As demand grew, Ollie teamed up with vet experts to perfect and approve the formula, ensuring it met the highest standards. It became clear—every dog deserves the best, and so Doggy Vits was born.